BoomTown back for Durban July 2022

Glamorous outfits, champagne flowing, music created for lasting memories. The famous marquee that gets everyone excited, Boomtown presented by Heineken is back for the 12th year at the Hollywood Bets Durban July 2022!

This Marquee is widely recognised for consistently providing the ultimate in expert hospitality, and world class stage & lighting complimented by Mzansi’s top musical artists.

This year’s Marquee welcomes new exciting experiential attractions, and all the who’s who of the Hollywoodbets Durban July.

The line up will be comprising of artists from Sjava, Culoe De Song, Kelvin Momo, Shekinah, Ami Faku, Kyeezi, Nelz ft Nadia Nakai & Moozlie and many others.

Now ask yourself, do you want to miss out on a spectacular line up such as this?

If you would like to purchase tickets to the marquee, the prices are listed as follows:

R850 pp inc vat

R2900 pp inc vat

R3900 pp inc vat

Join the #1 Marquee experience as we celebrate BoomTown presented by Heineken 2022.

Behind the mic with General Njiniyela

Aside from the breath taking natural scenic views, the vibrant diverse cultures to exist and overall delicious cuisines located in the heart of Kwa-Zulu Natal (KZN) – the one thing that you can be guarantee on, that will leave your soul feeling elated is the creative talent.

Sensational Podcaster Musa Langa better known as “General Njiniyela“, host of the eccentric platform – General Njiniyela Podcast Sessions (GNPS) profiles KZN creatives from all walks of life who have had an impact on society, from their work in their own way. Episode by episode, it breaks down the stereotype that many have argued that the province lacks a support structure for creatives to speak and document their journey.

It is no coincidence that many gravitate towards his podcast, the raw and in-depth stories from the plethora of KZN creatives who share their experiences, gives a greater understanding of what it truly means to be a creative from KZN – a badge of honour that many dismiss with great ease.

Mimicking his warm aura and energetic presence that he presents on his platform, all that can be said is:

“Hello and welcome to the world according to General Njiniyela!”

What do you enjoy about your podcast?

I enjoy meeting and getting to know new people, since most of my guests are not popular guest like guests you’d find in most podcasts. So one thing I always guarantee about each episode is that my audience will have first access to get to know someone to get to know someone who’ll potentially be as popular as the guests in other podcasts.

I also enjoy seeing them progress in their career, past them being on the podcast.

Why did you specifically focus on Durban creatives?

Why not focus on Durban?
If you look at the current crop of widely popular artists in the entertainment industry, majority were once based in KZN, specifically Durban – which is why I say the “sauce” resides here in KZN and we deserve to have our own platforms that document and promote these brands.

This will allow artists to reside and flourish countrywide while here in DBN. To back this, I’ll mention a few artists who once resided here and now are considered major brands in the entertainment business, they are: Black Coffee, Pearl Thusi, DJ Zinhle,Nomzamo Mbatha, Zakes Bantwini, Thuso Mbedu and DJ Tira.

In 5 years time, where do you see your podcast going?

In 5 years, I feel we’ll be a household platform in Durban.

What are the challenges that you have faced with regards to the GNPS Podcast eg: Guests not pitching up?

The biggest challenge for me right now is just balancing my 9 to 5, podcasting and running the events business with my wife.

Give us 3 guest interviews that you really thoroughly enjoyed and why?

I’ve enjoyed majority of the episodes I’ve produced to be honest but I do have episodes where we would have technical difficulties during the recording or post production. It’s very painful because it would happen on episodes that I’d consider to be some of my best work.

Since you are a person that interviews quite a lot of Durban creatives, what do you feel that Durban creatives could do to make a good name for themselves i.e: Have media kits on standby and take their crafts seriously.

Consistency! That’s the one thing I feel let’s most of us down. If creatives can find a way to be consistent – no matter what the current results are. If you’re consistent at something, you’re bound to stand out amongst everyone doing that thing.

What could the creative industry do to support Durban Creatives?

If Durban creatives write and work together, the corporate industry will support Durban creatives. If we continue to work silos as we are right now, we’ll continue to to struggle as we are right now.

Your wishlist of guests that you want to interview?

It would be former Chief Justice Mogoeng Mogoeng, former South African President Jacob Zuma, former Bafana Bafana Player Lucas Radebe, South African Rugby Captain Siya Kolisi, Media Personality Linda Sibiya, EFF Leader Julius Malema, Dr Nkosazana Dlamini Zuma and Actress Sindi Dlathu.

What was the reason for the actual Podcast? Also why the name GNPS?

‘GNPS’ stands for “General Njiniyela Podcast Sessions“, the reason for the podcast is simply to give KZN youth a voice and also help launch a KZN Television network that is owned by people that have been born and bred here in KZN.

This way the people of KZN will be able to tell and document their own history. Since we not only cater to artists only but also small business owners, leaders various industries in KZN.

Your advice to those who wish to follow in your footsteps?

It would be to do the necessary and thorough research on what is needed to start. Once you have started, don’t stop, create meaningful relationships with people doing what you are doing.

What else can we expect from you in future?

Consistency, growth, innovation and respect.

Are music reviews still going to be a thing that you will continue with?

Yes, most definitely! Music is constant in my life.

General Ninjinyela is on a mission and all we can do is watch his magic unfold right before our very eyes and give appreciation to those who are playing a significant role in making the KZN creative industry become a greater force to be reckoned with.

It’s essential to give credit to those that deserve it and with each form of creation that General Njiniyela does, we know it will be nothing short of perfection.

To follow the all the latest updates from General Njiniyela, you can catch him on:

Facebook: Generali Njiniyela

Twitter: @general_njini

Instagram: @general_njiniyela

Nosipho Mkhize: The panache innovator

Once the seed of your destiny has been planted in your head, it is hard to move on as if nothing has happened. No matter what may transpire in your life, you feel it is the call of duty for you to fulfill the fire burning in your spirit. Content Creator, Dancer and Podcaster of the “Royale Express Podcast, Nosipho Mkhize exemplifies this description.

Amongst her many achievements namely being crowned the KZN Ambassador from the 2021 Gagasi ‘Shero‘ Awards, the 2021 Sunday World ‘Unsung Hero’ Awards and etc, it is quite transparent to see the foundation that she has laid for herself but through the victories, there is a deep and emotional story behind it all. One of what happens, when you leave behind your true calling and step into unknown territory.

Welcome to the world of Nosipho “Nos Royale” Mkhize!

What motivates you from carrying on with your work, despite the challenges that you may face?

I know my purpose and I know my end goal. This is what I work towards every single day, no matter what my day may look like. Also, I now know myself and I’ve learnt how success works.

Knowing who I am makes it easier to stand firm in what I’m doing.

Within your career, what has been your greatest achievement and what has been your biggest lesson?

At this very point, my greatest achievement is winning the Gagasi FM SHERO Award 2021, in the category: KZN Ambassador. I appreciate this award as it serves as evidence that the work I’ve invested myself in is worth every effort and is greatly being recognised. We may not need validation in order for us to know what we’re doing is valuable, but being recognised by a commercial media powerhouse certainly does boost one’s confidence and assertiveness in knowing they are on the right path.

I appreciate this award as it serves as evidence that the work I’ve invested myself in is worth every effort and is greatly being recognised. We may not need validation in order for us to know what we’re doing is valuable, but being recognised by a commercial media powerhouse certainly does boost one’s confidence and assertiveness in knowing they are on the right path.

My biggest lesson in my journey however, is learning how to differetiate myself from the crowd in a respectful and honourable way, without discrediting other talents and without being arrogant about my own. There is enough space for everyone in my field of work, and in due time, if one prepares oneself diligently and takes good advantage of progressive opportunities, everyone will have their time to shine.

I have learnt to not trouble myself over how long it takes, it all happens in due time if the dream is still kept alive.

Let’s dive in a little with your podcast titled “Royale Express”, where did the name come from, what inspired you to start and where do you see the future of the podcast?

I discovered podcasting in 2012 and I started my own podcast in 2018, it was called “Nos Royale DiariesThe World of Royale” at the time. I was dealing with depression, I had no money for a therapist, so I used podcasting to speak out and heal my soul.

All I wanted to do was to speak and be heard, ask questions and be answered elaborately. Then this year I was with a friend, Kgotso Dlamini, on his birthday. He’s a celebrity make-up artist and chef, and was giving me a quick make-up session in preparation for his birthday celebration. I fell in love with him saying “make-up express”, referring to the light face-beat he was giving everyone and from there I coined the word “express” and I revamped my podcast and named it the “Royale Express Podcast”.

Where I see my podcast in future is absolutely beyond my imagination.

Do you stll feel that more needs to be done within your career or you are happy with the level that you are at?

Oh, I’m still at entry level, my friend. I still have so much to learn and so much to gain. I feel like for the past 10 years I’ve been working in a quiet lab, in some dark underground studio. Now, I’m just coming up the stairs to showcase my work to the world.

My career is still at it’s starting point and I see myself standing on a launching pad.

If you had the power to change anything within the creative industry, what would it be?

In South Africa particularly, I would replace creatives’ laziness with diligence and I would train parents how to identify and build up a creative child.

You are a creative that likes to collaborate with plenty of other fellow creatives. Do you feel that they offer a certain substance that resonates with the vision you are trying to create?

I know my strengths and I know my weaknesses. I know what I enjoy doing and what I absolutely loathe spending my time on. Collaboration helps to leverage on other people’s strengths where I find that may be my weakness. There’s no shame in asking for help and collaboration is my way of asking for help – no groundbreaking vision there.

You are a fierce force to be reckoned with, from the UCT and Masterstart nomination to being awarded the Sunday World “Unsung Hero” for 2021, as well as many other achievements, how does it feel to be recognised for the work that you have been doing?

I don’t know if I have the right words to describe it yet. I cry and rejoice at the very same time, because the feeling is just unbelievably overwhelming. As I mentioned above, I feel like I’m only now starting to make sense of my career, so to receive such recognition so early on, I only wonder what may be coming next.

What hobbies do you enjoy doing?

If travelling is a hobby, I like to travel. I also entertain myself with photography, video making and writing blogs. I would mention others, but they all turn into some form of a career.

Aside from being a Podcaster, you are a professional dancer. What actually made you decide to be in the podcasting world? Do you still dance?

(Laughs) This is the exact hobby that turned into a career for me. I currently don’t dance nor teach dance professionally anymore, but this doesn’t mean I have stopped completely. Everything I do is a puzzle piece with it’s own rightful place. I still maintain my flexibility, so dancing is surely something you’ll see me doing again in the very near future. I’m just solidifying a few foundations first and realising other parts of me that need to be used.

Going forward, who else would you like to collaborate with in future?

I’m looking at companies and industries, rather than people at this point. I’ve had the privilege of fostering some beautiful relationships through my podcasting journey and the network continues to grow, both in the private and public sector. I only wish to strengthen those relationships going forward.

For those that have followed your journey, what is the one thing, which you would like your fans to know about you?


What is your advice to your fellow artists who would like to aspire to reach your level?

Just start!

No matter where you are or what’s happening in your life, just start and commit to improving your skills as you go! Start with what you have, start right where you are and no matter what challenge comes your way, don’t run away and don’t avoid it. There is so much beauty that comes on the other side of pain.

What else can we expect from you in future?

Well, what I can surely say is this: do expect a film and a book to come out some time in the future.

These are things I have aspired to so strongly since finishing school and I do feel now is the time to put my mind to action and make these happen. Some things you just have to do yourself and not wait for opportunities to come your way.

However, we’ll see how it goes!

To solve the mystery of whether you can achieve the impossible, the answer is quite simple as Nosipho has easily put it “just start!”. While the world is lost in it’s own confusion and dismissing your journey, sometimes you need to be own inspiration and achieve all that your heart desires.

In all the steps that Nosipho will embark on, we will be rooting for her through it all and magnifying all of her glory.

To follow Nosipho Mkhize and all of her updates, you can find her on the following social media platforms:

IG: @nosroyale / @royaleexpresspodcast
Facebook: Nos Royale / Dance Life Africa / Royale Express Podcast / Gloryart Café
Twitter: @NosRoyale
YouTube: Dance Life Africa / Royale Express Podcast
LinkedIn: Nosipho Mkhize
LinkedIn Business Page: Royale Express Podcast
Podcast Platforms: Podbean, Spotify, Apple Podcast, YouTube & WordPress

Ella Audrey Rae owning her throne

One element that a creative never lacks from, is owning what is bestowed upon them. Creative Ella Audrey Rae, who hails all the way from Virginia (USA), is a creative, who is the CEO of Reignland Creatives LLC – an organisation that specialises in web design, marketing and branding, it is also home to the infamous Reignland Magazine. Aside from her empire, she also has a podcast called “Rare Culture”.

With all this and more, it was vital to unravel the mystical world according to Ella Audrey Rae.

What is the hardest part of what you do?

I think the hardest part of my job is seeing how many talented people don’t go for their dreams simply because they don’t feel supported or think they won’t be heard.

What is your take on proving yourself to others with your work?

I always tell people that if you do not believe in your brand or your work, then it is going to be hard for others to believe too. You should never go after a dream to prove yourself to society. Everything has an audience and there is a lot of people out there that is into what you are into or need what you are selling. If you feel good about it and it adds positive value to the world we live in, go for it and prove to yourself that you can do the things your heart has always desired.

What has been your greatest accomplishment throughout your career?

My greatest accomplishment thus far was being invited to cover New York Fashion week and LA Fashion Week before the pandemic hit. At that moment, I cried and even now, I am still in shock. My other favorite is talking to one of my favorite singers in the whole work named, Galimatias. He was amazing to talk to and I made him laugh and goodness, I was in a trance for about a week.

In anyway, has the Covid-19 pandemic made your career better or has it harmed it in any way?

Sadly, the pandemic made me buck up and go after my dreams. I had been building my brand on the side since I was 15 years old but never though of making it into a company or going for it 100% until the pandemic came and I lost my job. I had never been fired from a job before and I realized that I didn’t want to be in this position anymore, so I took a leap of faith and luckily, I had some people who supported my choice. With this decision, I was also able to help people in this pandemic who were also trying to start their businesses but did not have the funds to do so due to the pandemic.

What is your advice to creatives trying to deal with not feeling motivated during this Covid-19 pandemic?

My advice would be to give yourself a break. This pandemic was mentally draining and caused a terrible storm over the creative community. As we are getting back to normal, we need to give ourselves a moment to gather our thoughts and ease back into it. Even If all you did was get out of bed, that is totally fine, you did something. Inspiration will come. It will always come because creatives cannot help but be creative.

Who are your influences within the work that you do?

That is a really good question because I don’t really think about it much, but I would say that people like The Weekend, Sade, Zendaya, Yara Shahidi, Cholee Spicer or Issa Rae would really sum me up among others.

With your magazine titled “Reignland”, you have plenty of diverse and amazing creatives. What the reason for you to create it in the first place?

I always loved learning about people and helping people get their voices heard, ever since I was little. When I was 15, my bullying became worse. It forced me to stay in the house a lot more where I spent most of my time, watching Disney Channel and reading magazines. The teen magazines during that time, never interest me because all they talked about was who kissed who, who makes the best cakes etc.

I wanted to know what my favorite celebrity does to stay motivated or how they dealt with bullying, things like that and I just could not find anything that had actual meaning. For some reason, I had the idea of creating my own publication. It started off as “PGAB” or “Pretty Girls Against Bullying” and as I got older transitioned into “Reignland”. I did not want to go ‘by the book’, I wanted to rewrite it. Reignland Magazine is 44 issues in and counting and everyone in the world can find themselves in our pages.

What does being a creative mean to you?

Being a creative means freedom to me. Creating is freedom! You can literally make anything you want, no lines to colour in, no instructions, just you and the blank surface of life. It’s your voice in a visual since. I have never posted a video on social media because I prefer to let my art speak for itself. Being a creative is seeing the power within yourself, pulling it out of you to inspire someone else to see the same in themselves.

What do you feel the creative industry is lacking or could work better on?

I feel like the creative industry is lacking freedom. For some reason, the creative industry has created a handbook for how creatives are suppose to create which defeats the entire purpose of creativity. Being a creative means you have your identity in your hands to do as you please with and in doing so may help someone else create theres but how can you be 100% authentically yourself If someone is putting restrictions on how you are suppose to create? At some point, everyone will start to look the same.

I remember when I first started promoting my company, so many creatives bashed me because of the way I priced my work. I offer a lot of my services under the desired price of the “average designer”. Not because I am not good at my work or don’t know my worth, but because I just love to design and help. I did not let it bother me one bit because I came here to change something, not conform to it.

Who would you like to collaborate with in future?

My dream collaboration is either The Weekend or Yara Shahidi. I love how they have literally taken the world by storm by creating a new world for us to be apart of.

What can we expect from you in the near future?

You can expect expansion of the entire company with a couple extra add ons to really add value to the women empowerment movement.

Peeling her story layer by layer, it is clear to see that Ella Audrey Rae is a Queen, that is determined to go to the top but most importantly, take those who understand her journey with her and we are excited to see all that has to offer in the future.

To follow Ella on any of her social media platforms, it is the following:

Ella: @ellarae
Reignland: @reignlandmagazine